ABOUT US

NATURAL LAW STARTED IN 2016 AS THE OFFSPRING OF DAYA DAYA DESIGNS - OUR SILVERSMITHING STUDIO BASED IN SOUTH WEST LONDON - FROM WHERE WE'VE BEEN MAKING AND SELLING BESPOKE, HAND CRAFTED, UP-CYCLED JEWELLERY.  SINCE THEN WE HAVE EXPANDED TO BECOME AN ESTABLISHED INTERNATIONAL RETAILER OF BESPOKE AND SUSTAINABLE LIFESTYLE PRODUCTS.  OUR OVERALL AIM IS TO BECOME AN EXPANSIVE AND MULTI- FACETED INCUBATION PLATFORM THAT CAN BE USED BY BOTH BUDDING AND EXPERIENCED CRAFTSPEOPLE TO IMPROVE THEIR/ OUR TRADE SKILLS AS A PART OF A DIVERSE COLLECTIVE HUB OF LIKE-MINDED INDIVIDUALS.

WE HAVE A UNIQUELY TRANSPARENT BUSINESS MODEL, WHICH IS BASED UPON THE IDEA THAT SHARED EXPERTISE AND OPENNESS ABOUT OUR METHODS CAN HELP TO CHANGE THE INDUSTRIAL PARADIGMS WITHIN WHICH ECO CONSCIOUS START-UPS AND SMALL BUSINESSES GROW. OUR PRIMARY GOAL HAS ALWAYS BEEN TO MAINTAIN THE STRONGEST POSSIBLE WORKING RELATIONSHIPS WITH OUR SUPPLIERS.   THIS ENSURES THAT THEIR STANDARDS OF PRODUCTION ARE ALWAYS IN COMPLIANCE WITH OUR OWN RIGOROUS ETHICAL AND AESTHETIC SPECIFICATIONS.IN THIS WAY, WE HOPE TO CHALLENGE EXISTING OPERATIONAL PROCESSES, SO THAT THEY ARE GEARED TOWARDS THE ELIMINATION OF PREVENTABLE WASTE AND ADVOCATING A GENUINE AND SUSTAINABLE MODE OF LIVING.